MB-260 Dumps 2024 - New Microsoft MB-260 Exam Questions
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Microsoft MB-260 certification exam is a highly valuable credential for professionals seeking to advance their careers in the technology industry. With the increasing importance of customer data and insights in today's business landscape, companies are constantly seeking experts who can help them leverage their customer data platform to gain a competitive edge. Microsoft Customer Data Platform Specialist certification is a clear indication of a candidate's proficiency in this area, making them a highly sought-after professional.
NEW QUESTION # 37
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Text Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sou
NEW QUESTION # 38
You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
You need to make sure the new environment is operational and satisfies all relevant requirements.
Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Add role assignments to grant access to marketing team members.
- B. Enter credentials for the data source that contains sales CRM contacts.
- C. Recreate the data source that contains sales CRM contacts.
- D. Recreate the data source that contains EcommerceCustomer.
- E. Remove export destinations and disable scheduled refreshes.
Answer: A,B,C
NEW QUESTION # 39
You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.
You need to set up the Search & filter index for the first time.
What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 40
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Explanation
Edit fields
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 41
You need to populate a marketing list in Dynamics 365 Sales with all the members of a segment in Microsoft Dynamics 365 Customer Insights. Which two conditions must be met? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A. Sales team members must be assigned a role in Dynamics 365 Customer Insights to access the marketing list that is created in Dynamics 365
- B. Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.
- C. The segment in Dynamics 365 Customer Insights cannot contain more than 100,000 members.
- D. The email addresses of contacts in Dynamics 365 Sales must match the corresponding unified customer profile email address field in Dynamics 365 Customer Insights.
Answer: B
NEW QUESTION # 42
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Text Description automatically generated with low confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-mode
NEW QUESTION # 43
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 44
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
- A. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
- B. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
- C. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
- D. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
Answer: B
Explanation:
Explanation
Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities
NEW QUESTION # 45
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Text Description automatically generated with low confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-mode
NEW QUESTION # 46
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Choose an activity type and select the entity with transactional data.
- B. Choose the attribute representing the Transaction value from the Unified Activity entity.
- C. Choose either the Account or Contact entity to get the related transactional data.
- D. Choose the attribute representing the Transaction value from the Unified Customer entity.
Answer: A,B
NEW QUESTION # 47
Your organization uses Microsoft Dynamics 365 Customer Service in its contact center.
You need to use the Customer Card Add-in to make customer profile data from Dynamics 365 Customer Insights available to contact center users. The organization wants you to follow Microsoft's best practices and recommendations.
Which three actions should you perform in sequence? To answer, move the three appropriate actions from the list of actions to the answer area. Arrange the three actions in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 48
You use Dynamics 365 Customer Insights - Data to generate insights about your customers.
You need to discover insights about your customers in natural language.
Which information can you use in each of the four key page components? To answer, move the appropriate component to the correct area in the 'Discover insights about your customers in natural language" screen. You may use each component once, more than once, of not at all. You may need to move split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation:
NEW QUESTION # 49
Your team developed and integrated a batch inferencing pipeline to Dynamics 365 Customer Insights - Data.
This allows (or a new custom machine learning (ML) model to run and deliver new insights to the unified profiles' data.
You need to make sure the workflow runs automatically with every scheduled refresh.
What should the (earn do?
- A. The team needs to manually trigger the custom ML workflows.
- B. The team can set up scheduled refreshes that will also run the workflows automatically.
- C. The team needs to configure a Microsoft Power Automate flow to trigger a refresh.
- D. The team can configure scheduled refreshes for Dynamics 365 Customer Insights - Data from Azure Machine Learning where you developed the custom ML model.
Answer: B
NEW QUESTION # 50
You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.
You are creating training materials for the organization and need to create a glossary of terms.
Which definition should you add to the glossary?
- A. Exports * a feature that allows ingestion of data from a wide variety of data sources external to the application.
- B. Activities - a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.
- C. Tables - a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.
- D. Predictions - a feature that predicts possible relationships between different tables you have ingested.
Answer: D
NEW QUESTION # 51
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Dynamics 365 Customer Insights - Data.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Customer Insights - Data to be ready for unification.
Solution: Define column types to be appropriate field types, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Select Next and your data is now ready for unification.
Does This meet the goal?
- A. Yes
- B. No
Answer: B
NEW QUESTION # 52
You ate taking over administrative responsibilities tor a Dynamics 365 Customer Insights - Data environment at your organisation, and you are reviewing the indexes set up for Customer profiles in the environment.
One of your users has asked you to make DateofBirth a searchable attribute. You navigate to the Search & filter index page and see that there is already an attribute with the name DateofBirth It has an x in the Included in search column.
You need to report your findings to the use*.
What should you tell the user?
- A. DateofBirth is already a searchable field because it has an x in the Included in search column.
- B. Select Add filter and change the toggle control to make DateofBirth searchable.
- C. The data type for DateofBirth is not searchable, so you cannot make it searchable.
- D. Create a new searchable attribute on this page named DateofBirth_searchable.
Answer: A
NEW QUESTION # 53
You are reviewing the system status in Microsoft Dynamics 365 Customer Insights. You notice that different refresh processes are not successful. You need to find the step that is blocking these processes from refreshing.
Which dependency types are associated with each process? To answer, drag the appropriate dependency types to the correct processes. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 54
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Web service that contains your model
- B. Entity name
- C. Output data store path
- D. Output data store parameter name
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 55
One of the data sources being ingested into Microsoft Dynamics 365 Customer Insights is Microsoft Dataverse.
During the unification process, you need to identify the primary key to ingest tables on the Source fields page.
Which three data types can you use as a primary key attribute? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
- A. GUID
- B. integer
- C. String
- D. Boolean
- E. Whole Number
Answer: B,C,E
NEW QUESTION # 56
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The credit card or any specific attributes recorded at the order line
- B. The specific activity relationship path(s).
- C. The number of order lines
- D. The value of the order line
- E. The number of days since the last order line
Answer: C,D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity
NEW QUESTION # 57
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