[Jun 20, 2026] AP-214 Sample with Accurate & Updated Questions
AP-214 Exam Info and Free Practice Test | UpdateDumps
NEW QUESTION # 31
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Determines how many subscribers will engage with the message.
- B. Send personalized content for each customer when they open email messages
- C. Use aggregate daily engagement metrics to optimize content for the next day
- D. Analyze click results to find out which assets spark the most engagement among customers
Answer: B,D
NEW QUESTION # 32
How often are Einstein Engagement Scores updated?
- A. Every hour
- B. Every day for email, every week for mobile.
- C. Every day
- D. Every day for mobile, every week for email.
Answer: C
NEW QUESTION # 33
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Is there any spelling mistake in your contact attributes.
- B. Are u using attribute to attribute comparison.
- C. Are there any eligible matching orders for that particular contact
Answer: B
NEW QUESTION # 34
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Last Name
- B. City
- C. Region
- D. Channel
- E. Email
Answer: B,C,E
NEW QUESTION # 35
28, Whit are the functionalities of ad studio. Select multiple.
- A. linkedin user match.
- B. facebook advanced match.
- C. Iinkedin Company match.
- D. tiktok user match.Ez
- E. myspace user match.
Answer: A,B,C
NEW QUESTION # 36
What is true about Einstein engagement frequency (EEF). Select 3
- A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - B. It uses last ISO days engagement data
- C. EEF uses only commercial send data not transactional
- D. The model uses data available only in your account
Answer: A,C,D
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 37
What is the fastes way to add a classification to a post?
- A. Add classification manually to each post.
- B. Classification cannot be added to a post
- C. Macro
Answer: C
Explanation:
* Understanding Classifications and Macros:
* Classifications:In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
* Macros:Macros are pre-defined sets of actions that can be applied to posts with a single click.
They automate repetitive tasks.
* Why Macros are the Fastest:
* Automation:Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
* One-Click Application:Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
* How to Use Macros for Classifications:
* Create a Macro:In Social Studio, go to "Admin" then find "Macros" under your workspace.
Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
* Define Macro Actions:Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
* Apply the Macro:In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
* Why Other Options Are Incorrect:
* B. Add classification manually to each post:While youcanadd classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
* C. Classification cannot be added to a post:This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore,A. Macrois the correct answer.
NEW QUESTION # 38
What is the recommended maximum number of activities that should be on a single journey canvas?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION # 39
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?
- A. Are there more than 100 order records that could match?
- B. Are you using attribute to attribute comparison in your decision split criteria?
- C. Do any of the orders for that subscriber meet your decision split criteria?
- D. Are you integrated with other Salesforce Clouds?
- E. Is the Contact information spelled correctly?
Answer: A,B,C
NEW QUESTION # 40
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
- A. Einstein Scoring
- B. Einstein Engagement Frequency
- C. Einstein Content Selection
- D. Einstein Copy Insights
Answer: B
NEW QUESTION # 41
What user permission is required to configure SSO in social studio.
- A. custom user
- B. Super user
- C. limited user
- D. full user
Answer: B
Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.
NEW QUESTION # 42
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- B. The software can track each message utilizing the Event Notification service.
- C. Transactional messaging limits the number of API calls a minute.
- D. API runs on an updated messaging platform which improves scale and send speed
- E. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
Answer: B,D,E
NEW QUESTION # 43
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. Journey API
- B. Email SOAP API
- C. Transactional Message API
- D. REST API
Answer: C,D
NEW QUESTION # 44
What two Journey types enable an administrator to efficiently create and track opens and clicks?
- A. Region Send
- B. Single Send
- C. Language Send
- D. Transactional Send
- E. Country Send
Answer: B,D
NEW QUESTION # 45
What is the most frequent option to refresh an Advertising Audience?
- A. Daily
- B. Weekly
- C. BI-weekly
- D. Hourly
- E. Monthly
Answer: E
NEW QUESTION # 46
What is true about Inbox message:
- A. Contact owns the message not the device.
- B. Device owns the message not the contact.
- C. Alert+inbox consume 1 supermessage.
- D. It can open any public url also and not only cloud page
Answer: B
NEW QUESTION # 47
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Answer: A
NEW QUESTION # 48
What is the prerequisite to create advertising studio audience:
- A. There is no prerequisite as all setup is done.
- B. Set user opt in data.
- C. Create advertising/business account on the required and network and setup the ad account integration in MC
Answer: C
NEW QUESTION # 49
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. EEFuses only commercial send data.Transactional sends are not considered in modeling.
- B. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
- C. Salesforce trains eachcustomer's model using only thatcustomer's data.
- D. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
Answer: C,D,E
NEW QUESTION # 50
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in a week
- B. send not more than particular number of messages in a active period.
- C. send only particular number of messages in 72hrs
- D. send only particular number of messages in 24 hours
Answer: B
NEW QUESTION # 51
How long does the activation process take for Einstein Engagement Frequency?
- A. up to 24 hours
- B. up to six hours
- C. up to 72 hours
- D. up to one hour
Answer: C
NEW QUESTION # 52
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