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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Channel Management | 16% | - Mobile Studio setup and functionality - Email Studio configuration and features - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration |
| Topic 2: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII |
| Topic 3: Setup | 38% | - Business units, user accounts, and permission settings - Integration configuration and management - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features |
| Topic 4: Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Data import, export, and quality management - Preference and profile center configuration - Contact model design and implementation |
| Topic 5: Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A) Import employee email addresses into All Subscribers with an "Active status
B) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
C) Ensure employees have opted in to the test email list or data extension
D) Ask employees to use personal email addresses instead of corporate email addresses
2. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A) Interaction Studio
B) Datorama
C) Einstein AI
D) Google Marketing Platform
3. Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
A) Analytics Builder
B) Content Syndication
C) Email Rachments
D) Distributed Sending
4. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
A) Messages can be sent to Contacts, Leads, and Person Accounts.
B) The DM administrator Profile is required to access Distributed Marketing.
C) A journey can be connected to one or more Campaigns.
D) Business users can select any email at the time of sending.
E) Default options can be set up for the greeting in the email.
5. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
A) List Hygiene
B) Authentication
C) Content
D) Engagement
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A,C,E | Question # 5 Answer: A |

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