Salesforce Marketing Cloud Account Engagement Specialist: Marketing-Cloud-Account-Engagement-Specialist Exam

"Salesforce Marketing Cloud Account Engagement Specialist", also known as Marketing-Cloud-Account-Engagement-Specialist exam, is a Salesforce Certification. With the complete collection of questions and answers, UpdateDumps has assembled to take you through 306 Q&As to your Marketing-Cloud-Account-Engagement-Specialist Exam preparation. In the Marketing-Cloud-Account-Engagement-Specialist exam resources, you will cover every field and category in Salesforce Marketers Certification helping to ready you for your successful Salesforce Certification.

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  • Updated on: Sep 05, 2025
  • No. of Questions: 306 Questions & Answers

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  • Updated on: Sep 05, 2025
  • No. of Questions: 306 Questions & Answers

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 2
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 3
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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