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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which are true about Custom Objects in Marketing Cloud Account Engagement

A) You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
B) You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
C) You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
D) You can create and sync a custom object from any object in Salesforce

2. Is it possible to split Dynamic List to other Dynamic Lists?

A) False
B) True

3. LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A) Prospects who have transitioned out of the funnel - with a recently closed deal.
B) Prospects at the middle of the funnel - interacting with blog content only.
C) Prospects at the top of the funnel - newly sourced from a tradeshow.
D) Prospects at the bottom of the funnel - actively deciding between vendors.

4. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
B) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
C) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

5. LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A) Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
B) Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C) Have each team member log in and reference the dashboard in the Analytics Studio app.
D) Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Solutions: