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Salesforce Analytics-Con-201 Exam Syllabus Topics:

Salesforce Certified CRM Analytics and Einstein Discovery Consultant Sample Questions:

1. A consultant is preparing a dataset to predict customer lifetime value and is collecting data from a questionnaire that asks for demographic information. A very small number of respondents fill in the Income box, but the consultant thinks that it is an informative column even though it only represents 1% of respondents.
What should the consultant do?

A) Apply the predict missing values transformation in recipe nodes.
B) Drop the field as it will be difficult to get future respondents.
C) Fill in the missing data with an average of all incomes.

2. The CRM Analytics consultant at Universal Containers (UC) has set up data sync for the Salesforce Opportunity object with the Amount currency field added. This is being used in multiple datasets and dashboards, as UC is a multi-currency organization.
The currency used in Salesforce records is set up in GBP but the data on the dashboard is converting to USD.
Conversion logic is not set up on any of the recipes.
Why is the currency converting?

A) The Integration User currency is set up as USD.
B) The org corporate currency is set up as USD.
C) The ANS local currency is set up as USD.

3. Cloud Kicks has informed CRM Analytics developers that they have two scenarios with restricted row-level security.
The parameters being:
1. Non-CXOs and VPs working in EMEA can have access to EMEA records only.
2. CXOs and VPs should have access to all data irrespective of the region (APAC, EMEA, etc.).
Which sharing method works for this scenario?

A) Create two sets of dashboards; one for EMEA, and one for CXOs and VPs while filtering the dashboard on the region.
B) Use a field on the user record like Department/Region, and apply row-level security based on that field.
C) Create two separate datasets; one for EMEA, and one for CXOs and VPs.

4. An CRM Analytics consultant creates a model to maximize the satisfaction of cases. They want to deploy the mode! and further use the model and predictions in an existing automated business process powered by Salesforce Flow.
What is the most efficient way to accomplish this?

A) Write an Apex class with Einstein Discovery Predictions and append them to process.
B) Use the Einstein Discovery flow action to make a prediction with the flow.
C) Create a trigger on Case objectand use REST APIs to append the predictions intothe business process.

5. Which statement best describes how to ensure CRM Analytics dashboards are easily used across both desktop and mobile devices?

A) Create multiple layouts, ensure the layout selectors match the device, and resize/hide widgets to ensure the content is appropriate for the device screen size.
B) Create multiple layouts and allow CRM Analytics to automatically select and organize dashboard contents to be optimal for the device type.
C) Create multiple layouts and reorder all the widgets so that they fit nicely within the new default width

Solutions: