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GCCC Strategic Communication Management Professional Sample Questions:

1. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) legal choices in all our communications.
B) strategic content in all our communications.
C) procedural instructions in all our communications.
D) accurate graphics in all our communications.

2. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) The reporter made an error, so the director should demand a correction be published.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) Contact the reporter with the correct information and request a correction be published, if possible.
D) There is nothing that can be done; the article has already been published.

3. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Analysts' reports on the sector.
B) Market research reports on the competitive landscape for the organization.
C) The mission, vision, and values of the organization.
D) The organization's annual business plan.

4. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
B) Reach out to a contact in each location and request audience feedback after the presentation.
C) Rewrite the materials for each audience and forward them to the executive.
D) Recommend that the senior executive adapt the presentation for each audience.

5. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
B) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
C) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
D) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.

Solutions: