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Adobe AD0-E554 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Data insights
  • 1. Dashboard interpretation
    • 2. Smart lists and segmentation
      - Performance reporting
      • 1. Attribution and ROI analysis
        • 2. Email and program reporting
          Marketing Activities and Programs- Programs
          • 1. Program membership management
            • 2. Program types and structure
              - Smart Campaigns
              • 1. Triggers and filters
                • 2. Flow steps and scheduling
                  Marketing Automation Fundamentals- Marketo Engage core concepts
                  • 1. Database structure and lead lifecycle
                    • 2. Platform navigation and architecture
                      - Lead management
                      • 1. Lead scoring and grading
                        • 2. Lifecycle modeling
                          Engagement and Communication- Engagement programs
                          • 1. Stream design and behavior
                            • 2. Nurture campaign setup
                              - Email marketing
                              • 1. Email creation and templates
                                • 2. A/B testing and delivery optimization

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