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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
B) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
C) All profiles from the old version are immediately moved to the corresponding activity in the new version.
D) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.

2. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Create a new email from scratch and manually apply the brand styles.
B) Use a pre-existing Content Template that has been designed with the standard brand layout.
C) Create a new Campaign and add an email action.
D) Import an HTML file containing the required layout.

3. A creative services coordinator is explaining the benefit of using the integrated Adobe Experience Manager Assets Essentials to the marketing team.
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?

A) To provide a centralized repository for storing, managing, and distributing approved digital assets for use in messages.
B) To provide advanced image editing tools directly within the Journey Optimizer interface.
C) To track the click-through rate of images used in emails.
D) To automatically compress the file size of all images for faster email loading.

4. A digital marketing manager is designing a promotional email that needs to dynamically display different content based on the user's loyalty tier (`loyaltyTier`) and city (`city`).
Which of the following are direct data sources that can be used for personalizing the email content? (Choose 2.)

A) Audiences
B) Offer decisions
C) Helper functions
D) Identities
E) Calculated attributes

5. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) The journey will fail because the triggering event does not contain an email address.
B) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI
C) The journey can only use the identity provided in the triggering event.
D) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.

Solutions: