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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. What is the first step in determining the strategy for a new marketing campaign based on the needs of the campaign?
Response:

A) Identify the target audience
B) Set the budget
C) Choose the advertising platform
D) Define campaign objectives

2. A client wants updates on their ongoing campaign that's focused on brand awareness. What metric is most relevant to provide them with?
Response:

A) Impressions
B) Click-through rate
C) Conversion rate
D) Cost per acquisition

3. Which factor is most important when editing a duplicated campaign for a different geographic market?
Response:

A) Localizing ad copy and creative elements
B) Keeping the same targeting as the original campaign
C) Using the same budget distribution as the original
D) Changing the campaign's overall theme

4. What is a key procedural concept when optimizing a digital campaign?
Response:

A) Adjusting bids based on performance data
B) Increasing spend regardless of results
C) Using the same creatives for all audiences
D) Avoiding the use of analytics

5. Given a scenario where campaign data shows a sudden drop in engagement, what would be an effective response?
Response:

A) Ignore the data as an anomaly
B) Double the marketing budget
C) Change the campaign goal
D) Investigate potential causes such as audience saturation or ad fatigue

Solutions: