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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. How are prospect that have started a wait step impacted when an entire engagement program is paused?

A) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
B) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
C) They will NOT continue to progress through the wait step and
D) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

2. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
B) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
C) Automation Rule with blank critera and add action &
D) Automation rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

3. Choose required fields while creating a Prospect

A) Email
B) Company
C) Profile
D) Score
E) CD Campaign
F) Grade
G) Assign To

4. Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A) Improve prospect data by adding fields to existing forms and making them required.
B) Improve lead qualification efficiency by using automation rules for prospect assignment.
C) Increase gated content on the website to provide more scoring opportunities.
D) Increase their scoring threshold to give the Sales team the most qualified leads.

5. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create an automation rule to assign to a lead queue when the qualification criteria is met.
B) Create a completion action to assign to a group when the prospect reaches a score of 100.
C) Create an automation rule to assign to a group when the qualification criteria is met.
D) Create a completion action to assign to a lead queue when a high-value form is submitted.

Solutions: